Music is not for ears
“Joshua Bell is a star violinist who plays at the world’s great concert halls. People regularly pay more than $100 per ticket to hear him perform. Everything about the setting of a typical concert implies how worthy the music is of a listener’s full attention: the grand spaces with far-away ceilings, the hush among the thousand attendees, the elevation of the stage itself. In 2007, a reporter from theWashington Post had an idea for a social experiment: what would happen if this world-renowned violinist performed incognito in the city’s subway? Surely the exquisiteness of his sound would lure morning commuters out of their morning routine and into a rhapsodic listening experience.
“Joshua Bell is a star violinist who plays at the world’s great concert halls. People regularly pay more than $100 per ticket to hear him perform. Everything about the setting of a typical concert implies how worthy the music is of a listener’s full attention: the grand spaces with far-away ceilings, the hush among the thousand attendees, the elevation of the stage itself. In 2007, a reporter from theWashington Post had an idea for a social experiment: what would happen if this world-renowned violinist performed incognito in the city’s subway? Surely the exquisiteness of his sound would lure morning commuters out of their morning routine and into a rhapsodic listening experience.
Instead, across the 35 minutes that he performed the music of Bach, only seven people stopped for any length of time. Passers-by left a total of $32 and, after the last note sounded, there was no applause – only the continued rustle of people hurrying to their trains. Commentators have interpreted this anecdote as emblematic of many things: the time pressures faced by urban commuters, the daily grind’s power to overshadow potentially meaningful moments, or the preciousness of childhood (several children stopped to listen, only to be pulled away by their parents). But just as significantly, it could suggest that the immense power of Bell’s violin-playing does not lie exclusively in the sounds that he’s producing. Without overt or covert signalling that prepared them to have a significant aesthetic experience, listeners did not activate the filters necessary to absorb the aspects of his sound that, in other circumstances, might lead to rhapsodic experiences. Even musicianship of the highest level is susceptible to these framing effects. The sound just isn’t enough.”
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