తాళ్ళపాక వారి పలుకుబళ్ళు

"A society whose intellectual leaders lose the skill to shape, appreciate, and understand the power of language will become the slaves of those who retain it—be they politicians, preachers, copywriters, or newscasters. The public responsibility of poetry has been pointed out repeatedly by modern writers. " Said Dana Ciola long ago. Looking at those who did for Telugu, I think that the foremost name is Tallapaka Annamacharya. 

http://www.teluguthesis.com/2013/04/idioms-in-tallapaka-poets.html Idioms in Tallapaka poets ( more accurately తాళ్ళపాక వారి పలుకుబళ్ళు) by Ramalakshmi Arudra's available online.

Many more books at the same site http://www.teluguthesis.com