Beware of nudge squads

"But what if the economists—both old-school and behavioral—are wrong? What if our illogical and economically erroneous thinking processes often lead to the best possible outcome? Perhaps our departures from economic orthodoxy are a feature, not a bug. If so, we’d need to throw out the assumption that our thinking is riddled with mistakes. The practice of sly manipulation, based on the idea that the affected party doesn’t or can’t know what’s going on, would need to be replaced with a rather different, and better, goal: self knowledge." from Yes you are irrational, and yes, that's OK by David Berreby (via MindHacks)