Tim cook tells climate sceptics to ditch Apple shares: "Cook became visibly angry at Danhof’s questions and categorically rejected the NCPPR’s climate scepticism, according to the Mac Observer’s Bryan Chaffin, who attended the event. He told shareholders that securing a return on investment was not the only reason for investing in environmental measures.
“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” Cook said, adding that the same sentiment applied to environmental and health and safety issues.
He told Danhof that if he did not believe in climate change, he should sell his Apple shares. “If you want me to do things only for ROI reasons, you should get out of this stock,” he said.
Cook’s comments and visible passion over the issue are one of the strongest signals yet of his commitment to reducing Apple’s environmental footprint. He told shareholders that he wanted to “leave the world better than we found it”."
Now ROI is questioned by powerful folks, I hope that there will also some questions on growth paradigm. In a review of book on GDP, Samuel Brittan says "After all qualifications, it is better to be rich than to be poor. This applies at a national as well as a personal level. There is also a qualification to be made about the less immaterial forms of growth. We cannot go on producing more and more “stuff” until there is standing room only on the planet. But if I recite poetry to you and you play the harp to me, the performances could in principle continue to improve without any threat to the environment, the planet or any higher good. The cult of GDP has given economic growth a bad name."
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