From Science journalism urged to be more locally relevant :
""The larger amount of international science news makes readers think science is irrelevant to their life, especially among those in extreme rural poverty," Joubert said.
Massarani also found that articles were reluctant to criticise information sources, particularly those from the developed world. A high percentage of stories also reprinted from news agencies, without any attempt to add local context or double check the accuracy of the information.
Joubert says that it is difficult for the developing world to establish enough science news sources to feed local media — but there are still ways to make science journalism in these countries more locally applicable. Comments from local scientists or members of the public for example about the local applications of research will shorten the distance between science and local readers, she told SciDev.Net.
And links to local culture — for example traditional medicine — should also be used to make science news more relevant.
"Some [traditional medicine] might be wrong, but telling the readers how science comes to this conclusion, or how scientists are researching traditional medicine, could be an effective way to spread scientific knowledge among people familiar with this form of indigenous knowledge," says Joubert."