Friday, September 15, 2006

A charity group for profit

According to The Age, Google hasstarted a charity group which will try to make profits and spend it on attempts to tackle poverty, disease and global warming. Pl. see:
http://www.theage.com.au/news/world/googles-spin-on-charity/2006/09/14/1157827090890.html
Excerpt:
"Ventures that grow out of Google.org could be seen to have a competitive edge because they do not need to show a financial profit.

But financial returns from a project like the high-mileage car are not necessarily the aim.

"I think how you count profit is the issue here," said Peter Hero, president of Community Foundation of Silicon Valley, a charitable foundation with about $1 billion in assets.

"Google.org is measuring return on cleaner air and quality of life. Their bottom line isn't just financial. It's environmental and social.""

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